about
My Story
Hi, I’m Courtney.
With over a decade in marketing, from managing influencer partnerships to running e-commerce brands and creative campaigns. I’ve learned how to craft compelling content that converts. I care just as much about your story as your sales, and I believe the best marketing feels like a conversation, not a pitch.
Whether you’re launching something new, refreshing your brand visuals, or just trying to keep up with the endless rhythm of social media, I’m here to help you do it with clarity, creativity, and consistency.
Let’s work together to make something that feels like you.
My Process
Every project begins with a conversation… and a little prep work. Before our call, I like to get to know you, your business, and your goals. You’ll answer a few quick questions that help me understand where you are, what you need, and how I can best support you.
After our call, you can expect to receive a proposal that outlines the project timeline, cost, and deliverables.
Experience
With over a decade of experience in marketing and brand development, I’ve spent my career helping small businesses and creative entrepreneurs bring their ideas to life through thoughtful strategy, storytelling, and design.
Over the years, I’ve worn many hats: Executive Assistant, Brand Partnerships Manager, Marketing Manager, and now freelance consultant. I’ve worked on everything from building brand relationships and launching new products to managing e-commerce operations, designing email campaigns, and leading full-scale content strategies. My experience spans social media management, affiliate and influencer partnerships, product development, photoshoots, and digital marketing.
These days, I work with small brands to refine their marketing and creative direction through a mix of hands-on services and strategic support. I offer photoshoots, full social media management, and brand guides, along with social, email, and brand audits, to help businesses grow with clarity, consistency, and confidence.
I genuinely love working with small businesses, helping founders tell their stories, connect with their audience, and build a marketing foundation that feels authentic, sustainable, and effective.
Email: hello@courtneylay.com